As the Back-to-School season arrives with fresh beginnings, we’re pleased to announce Original® new campaign: “A New Start to a Tasty Story”.

This campaign celebrates the small school-day moments that make the biggest stories, from first-day excitement to break time with friends, paired with trusted taste and a playful look made for school.

Launching alongside the campaign:

• The new Juniors lineup in 125 ml carton packs.
• 250 ml carton packs with all-new designs.

We aim for Original® to be part of children’s daily routines, starting their day right and fueling the stories ahead.

🎬 Watch out the campaign video on: Instagram | Facebook | X (twitter) | TikTok | YouTube