As the back-to-school season begins, we are excited to launch Original's new Back to School 2026 campaign, under the slogan "Back on Track, Dreams Intact".

This year, our campaign celebrates children returning to school and reconnecting through the shared moments that bring them together. Original’s beloved characters—the lion, elephant, peacock, fox, and cat—join their journey, bringing more fun, imagination, and togetherness into their school day.

🎬 Watch out the campaign video on: Instagram | Facebook | X (twitter) | TikTok | YouTube